the collective

We are an immersive media agency built on the belief that storytelling must evolve alongside technology. As narrative tools advance, traditional advertising is on life support and immersive experiences are the future.

We design intimate, participatory experiences that immerse people in stories, brands, and worlds. Using technologies like augmented and virtual reality, AI, and interactive digital platforms, we elevate experiences and turn connection into something felt, not forced.

We are a group of entrepreneurs, creatives, developers, and experience designers with a collective 15+ years of experience in creating advertising, strategy, and emerging technology solutions for global brands.

Different disciplines, one shared goal: creating meaningful experiences that impact people and move brands forward, all while pushing the boundaries of what’s possible.

Christopher Davila, the Creative Visionary

Adrian Gonzalez, the Veteran Strategist

Sofia Stanziola, the Artistic Director

Isaac Nino, the Wizardly Architect

Texas Immersive Institute (TXI) is an interdisciplinary program dedicated to exploring how immersive experiences create deeper, more meaningful connections between people and brands. TXI operates at the intersection of culture and commerce, blending the physical and digital worlds to re-imagine what storytelling can become.

Through hands-on coursework, interactive events, and a technology-rich lab, TXI trains creatives to design immersive and interactive experiences, from experience design and narrative systems to game engines, spatial media, and emerging technologies.

That foundation became Emergent.